2014 Winners & Shortlists

MAKE IT BIG OUT OF LITTLE

BrandBANK AUDI
Product/ServiceBANKING
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryBanking, Investment & Insurance
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Production Company WONDERFUL PRODUCTIONS Beirut, LEBANON

Brief Explanation

The Spring account for 18-23 year olds is a safe and practical solution from Bank Audi that allows them full access to their money, as well as many discounts and promotions on the things they love. Narrated by a young man acting as the voice of his generation, the TVC shows the care-free, yet ambitious spirit of today's youth as they achieve their goals even though they didn't start out with much.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Malek Ghorayeb Executive Creative Director
Areej Mahmoud/Odile Riach Creative Director
Rana Khoury/Lama Bawadi/Andrew Assi Copywriter
Daniella Abdo Art Director
Rachad Azar Agency Producer
Peter Mouracade/Cecilia Accad/Sabine Massaad Account Supervisor
Paul Sabbagh Producer
Amine Dora Director
Nassib Mourabet/Deziree Atallah Post Production
Jade – Tunefork Studios Music
Nada Abi Saleh Account Manager
Rachel Aoun Director Of Photography