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2014 Winners & Shortlists

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BIRTHDAY BOY

BrandROADS AND TRANSPORT AUTHORITY
Product/ServiceROAD SAFETY AWARENESS
EntrantLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryFundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Entrant Company LOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency LOWE MENA Dubai, UNITED ARAB EMIRATES
Production Company BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

Dubai has a large number of local and expat residents who drive their children around without the use of a seatbelt, drastically increasing the risk of fatalities in the event of an accident. The commercial draws on an emotional message to enforce the safety and importance of bucking up children while they are travelling in a car.

Credits

Name Role
Mounir Harfouche Chief Creative Officer
Mark Lewis Executive Creative Director
Mark Lewis Creative Director
Joshua Newnes Copywriter
Carl Lundqvist Art Director
Houssam Boutary Account Supervisor
Shane Martin Producer
Hadi Director
Jad Saabi/Pirlanta Toubba/Molly Martin/Kim Royce Mantua Post Production
Crispin Kennedy Dominic Director Of Photography
Ayub Khan/Zubair Alam/Sharfuddin/Bharat Dholi/Andy Gribble/Aponili Other Credits

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