NEQATY – MARZOUK/EMPLOYEE OF THE MONTH
| Brand | MOBILY |
| Product/Service | LOYALTY PROGRAM |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Commercial Public Services |
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Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
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Production Company
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A&BL Beirut, LEBANON
|
Brief Explanation
Marzouk turned out to be Saudi’s biggest accidental hero. People showed up out of nowhere claiming to be his friends and the media were constantly try to get in touch with him by interviewing and photographing him. In reality, he did nothing out of the ordinary and his only secret was that he knew about the Neqaty benefit offers and was spreading his knowledge with others. He was truly a victim of the media followed by the frenzy it created. Overnight, he became our typical 21st century TV phenomena!
Credits
| Mounir Harfouche |
Chief Creative Officer |
| Mark Lewis |
Executive Creative Director |
| Mark Lewis |
Creative Director |
| Dario Albuquerque/Joshua Newnes/Mohamed Nada |
Copywriter |
| Souliman Al Chair/Steve Sayaham |
Art Director |
| Dolly Saidy/Basma El Mujtahed Mujtahed Mint Mena |
Agency Producer |
| Ziad Ghawi |
Account Supervisor |
| Tony Srour |
Producer |
| Ali Ali |
Director |
| Omar Ul Haq |
Account Manager |