| Brand | ETIHAD AIRWAYS |
| Product/Service | AIRLINE |
| Entrant | M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Travel, Transport, Entertainment & Leisure |
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Entrant Company
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M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
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Advertising Agency
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M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
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Media Agency
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MEDIACOM Abu Dhabi, UNITED ARAB EMIRATES
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Production Company
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ROGUE FILMS London, UNITED KINGDOM
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Production Company 2
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PATHFINDER Mallorca, SPAIN
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Brief Explanation
Etihad is inspired by best-in-class hospitality across the world. We developed a campaign with the endline, ‘The World is Our Home, You are Our Guest’.
For the TVC, we brought two worlds together with beautifully shot split-screens. On one side, inspiration from far-flung places; on the other, how that translates into the Etihad experience.
The visuals were rich and cinematic, exuding luxury. Every detail was carefully art directed and brought to life with complex lighting setups, using flair and texture in front of the lens to create a unique style.
Add to this the smooth sophistication of a classic Bobby Darin track and you have a film that delivers a modern premium airline to a global audience in a new and refreshing way.
Credits
| Tom Macfarlane |
Executive Creative Director |
| Barry Brand |
Creative Director |
| Tom Macfarlane |
Copywriter |
| Alex Taylor/Barry Brand/Michael Andrews |
Art Director |
| Cabell Hopkins |
Agency Producer |
| Akanksha Agrawal |
Account Supervisor |
| Joe Hanrahan |
Producer |
| Dave Edwards |
Director |
| Andy Mcgraw |
Editor |
| Mpc |
Post Production |
| Bobby Darin/Beautiful Things |
Music |
| Jaime/Feliu/Torres |
Director Of Photography |
| Stitch |
Editing Company |
| Production Manager Shion Hayasaka |
Other Credits |