| Brand | AREEJ VEGETABLE OILS & DERIVATIVES |
| Product/Service | A01 |
| Entrant | ADINC DDB Muscat, OMAN |
| Category | Foods |
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Entrant Company
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ADINC DDB Muscat, OMAN
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Advertising Agency
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ADINC DDB Muscat, OMAN
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Production Company
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ADINC DDB Muscat, OMAN
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Production Company 2
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GETAFIXX Mumbai, INDIA
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Brief Explanation
The film uses imagery of an automated factory, where lifeless burgers, shawarmas and fries are being churned out with mechanical impunity. It is only when a dollop of Khafeef Mayonnaise is added to each of the snacks, that they literally 'get animated and come to life'. The film uses the idiom of animation to create the magical impact that Khafeef Mayonnaise has on food and the lyrics of the jingle echo this as the voices sing." Do you want to add magic to your food? If you want a change - try Khafeef Mayonnaise - add magic to every meal'.
Credits
| Aurobrato Chattopadhyay |
Creative Director |
| Sonia Sharma |
Agency Producer |
| Abhishek Sen |
Account Supervisor |
| Salem Al Bortmany |
Advertiser's Supervisor |
| Adinc Ddb |
Producer |
| Sonia Sharma/Gauuri Chheda/Kketan Chheda |
Director |
| Getafixx |
Animation |
| Salah Al Zadjali |
Music |
| Gaurav Ganguly |
Account Manager |