| Brand | NATIONAL BANK OF EGYPT |
| Product/Service | MOBILE APPLICATION |
| Entrant | TNA DDB EGYPT Cairo, EGYPT |
| Category | Banking, Investment & Insurance |
|
Entrant Company
|
TNA DDB EGYPT Cairo, EGYPT
|
|
Advertising Agency
|
TNA DDB EGYPT Cairo, EGYPT
|
|
Production Company
|
TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT
|
Brief Explanation
There are two kinds of people:
1- people who can dodge a situation when they are short on money
2- people who can't
Cultural note: Siham is an Egyptian name for females commonly in the middle class.
Credits
| Karim Ayesh/Mostafa Sherif Associate Creative Director: Sevag Der Sarkissian |
Creative Director |
| Ahmed Sherif/Nizar Khashaba |
Copywriter |
| Mahmoud Khattab |
Producer |
| Omar Hilal |
Director |
| Abdalla/Bahar |
Editor |
| Sam Isaac Kamel/George Shalaby |
Sound Design/Arrangement |
| Mahmoud Badr |
Account Manager |
| Qium |
Director Of Photography |