2014 Winners & Shortlists

BOAT

Short List
BrandMARSEILIA GROUP
Product/ServiceREAL ESTATE
EntrantTNA DDB EGYPT Cairo, EGYPT
CategoryTravel, Transport, Entertainment & Leisure
Entrant Company TNA DDB EGYPT Cairo, EGYPT
Advertising Agency TNA DDB EGYPT Cairo, EGYPT
Production Company TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT

Brief Explanation

Cultural note: Egyptians head to the beaches on the north coast on weekends to enjoy their summer on the Mediterranean, but as soon as the weekend ends, they have to drive back to stress, traffic, and work. And since Marseilia beach 4 has the best beach on the north coast, it makes it even harder to go back to the extent that they would do anything to stay there.

Credits

Name Role
Karim Ayesh/Mostafa Sherif Associate Creative Director: Sevag Der Sarkissian Creative Director
Ahmed Sherif/Nizar Khashaba Copywriter
Mahmoud Khattab Producer
Tamer Mahdy Director
Sam Isaac Kamel/George Shalaby Sound Design/Arrangement
Account Director: Hazem El Sadaani Account Manager