2014 Winners & Shortlists

THE SOCIAL MEDIA GUARD

Silver
BrandCOCA-COLA
Product/ServiceCOCA-COLA
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Media Agency UM Dubai, UNITED ARAB EMIRATES
Production Company BLUE CACTUS FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

Every month, the world spends 4 million years online. In our region that’s 3 to 4 hours per person a day. And with the world’s highest smart phone penetration comes a very high mobile internet usage. 18-34 year olds check their phone every 9 minutes and feel naked when they leave the house without it. This addiction is leading to a society that is less and less capable of living in the moment. Coca-Cola wanted to remind the world about something beautiful, which we have almost forgotten about: an undistracted, real moment shared with family and friends. To solve this problem, we created The Social Media Guard. It takes the social out of media and puts it back into life. A quirky device that prevents you from using your phone when you’re with someone else and a reminder for everyone to be more present in the moment.

Credits

Name Role
Ramzi Moutran/Sascha Kuntze Creative Director
Sascha Kuntze Copywriter
Sascha Kuntze/Diana AlZubeidi Art Director
Amin Soltani Agency Producer
Tarek Shawki Account Supervisor
Tolga Cebe/Effie Kontopoulou/Islam Eldessouky/Amina Ijaz Advertiser's Supervisor
Hermann Meingast/Megan Markel Producer
Sascha Kuntze Director
Neda Ahmed Editor
Soundstruck Sound Design/Arrangement
Optix Dubai Post Production
Ramtin Ahmedi/Amin Faramarzeyan Animation
Andreas Piecha (Colorist) Lighting
Richard Strauss/Also Sprach Zarathustra Music
Asif Limbada Director Of Photography
Ramadan Ibrahim (Retouching)/Tallen Chow & Michael Welz (Online) Other Credits