2014 Winners & Shortlists

Brief Explanation

The TVC is an emotional, captivating, awakening movie that highlights the resilience, patience and strength of the Lebanese people from the times of the Phoenicians to date. The movie seeks to awaken the hopes in their hearts, highlighting how much they have been through and at the same time the strength they have portrayed. As SGBL dawned on its 60th anniversary the bank took a journey through the years; where three key adjectives came to mind: resilience, patience and strength. These adjectives not only applied to the bank, but to the nation, having stood strong through times of instability. With the same devotion to the people, SGBL announced Marcel Ghanem as their ambassador and main protagonist in the film, in line with their shared values of listening to the needs of people and supporting them.