Brand | TOUCH |
Product/Service | TOUCH |
Entrant | JWT BEIRUT, LEBANON |
Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
Entrant Company
|
JWT BEIRUT, LEBANON
|
Advertising Agency
|
JWT BEIRUT, LEBANON
|
Media Agency
|
JWT BEIRUT, LEBANON
|
Production Company
|
SIGNATURE PRODUCTIONS Beirut, LEBANON
|
Production Company 2
|
CUTTING EDGE Beirut, LEBANON
|
Brief Explanation
Every year Touch, the leading mobile operator in Lebanon, campaigns for Don’t Text & Drive. This year, instead of promoting the negative consequences, the POSITIVE CONSEQUENCES of NOT texting & driving were highlighted. Communicated through a unique, music inspired concept, the song explains – in a positive and light way - that every time you want to text & drive, whistle instead.
Creative Execution
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Credits
Jwt/Beirut |
Creative Director |
Anthony Makhlouf |
Producer |
Harvey Brown |
Director |
Maria Zakka |
Editor |
Alleycat |
Post Production |
Alleycat |
Animation |
Philip Khayyat |
Music |
Alleycat |
Special Effects/Computer Graphics |
Tony El Khazen |
Director Of Photography |
Cutting Edge |
Editing Company |