| Brand | FRANSABANK |
| Product/Service | FRANSABANK |
| Entrant | JWT BEIRUT, LEBANON |
| 2 of 2 Campaign |
| Category | Banking, Investment & Insurance |
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Entrant Company
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JWT BEIRUT, LEBANON
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Advertising Agency
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JWT BEIRUT, LEBANON
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Media Agency
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JWT BEIRUT, LEBANON
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Production Company
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WONDERFUL PRODUCTIONS Beirut, LEBANON
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Production Company 2
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THE BRIGHTSIDE Beirut, LEBANON
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Brief Explanation
This year Fransabank, a local Lebanese bank, and MasterCard is giving 12 lucky winners the chance to watch the UEFA games live. In order to enter the draw people need to use their Fransabank MasterCard debit or credit card as much as possible to increase their chances of winning. Playing on local Lebanese hospitality - where we insist on paying the bill – a series of TV commercials were produced to communicate the promotion. The 3 TVs were filmed on 2 different sets each (6 sets in total), the mayhem set and the clean set, using 13 cast members and 2 wardrobe sets for each.
Creative Execution
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Credits
| Jwt/Beirut |
Creative Director |
| Paul Sabbagh |
Producer |
| Mazen Fayyad |
Director |
| The Brightside |
Editor |
| Ryan Sfeir |
Sound Design/Arrangement |
| The Brightside |
Post Production |
| The Brightside |
Animation |
| Harry Hedeshian |
Music |
| Toufic Tabbal |
Director Of Photography |
| The Brightside |
Editing Company |