2014 Winners & Shortlists


Short List
CategoryInternet Film
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT
Media Agency MEDIACOM Cairo, EGYPT
Production Company THE PRODUCERS Cairo, EGYPT

Brief Explanation

Over the years, we managed to establish Dolceca as the ice cream symbol for an Egyptian ice cream cone, perceived as the irreverent fun brand.Dolceca Mango is a new product that falls under the Dolceca Range, Dolceca communication is socially daring & cutting edge, yet the Product innovation wasn’t big enough. So we decided to launch the new exciting mango flavour through a concept-driven communication, by bluffing a story behind the new ice cream flavour. We created a Film that showcase how Dolce team goes the extra mile to bring the most exotic Mangos, “The Swimming Mangos”.


Name Role
Ramzey Naja Chief Creative Officer
Mohamed Hammady Creative Director
Mohamed Abdel Bary Copywriter
Amr Hadad Art Director
Reem Megahed Agency Producer
Aly Seifelnasr Account Supervisor
Ahmed Abdel Kader Advertiser's Supervisor
Hany Osama Producer
Omar Hilal Director
Ahmed Hafez Editor
Aroma Post Production
Aroma Animation
Mohamed Sary Music
Video URL