2014 Winners & Shortlists


CategoryCommercial Public Services
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT
Production Company ECU PRODUCTIONS Cairo, EGYPT

Brief Explanation

The business objective was to maintain the corporate accounts and image yet appeal to and penetrate the SMEs (small to medium enterprise) and SOHO (small office, home office) segments. Small to medium enterprises perceive the prepaid segment to be of better value for money than the enterprise segment, no matter what the enterprise segment offers. Such enterprise value perception is based on the fact that Vodafone Enterprise brand has been viewed as the brand for the elite corporations & not suitable for small & medium-sized companies. Campaign objective was to re-position & shift such mindset & value perception by making the small businesses believe that Vodafone’s Enterprise is relevant to them & answers their needs. The whole idea was based on Vodafone motivating all businesses to work, keep the production wheel moving, and grow their businesses. We launched a new Business Platform, "Let nothing stop your work", through an inspirational thematic brand copy that empowers small business owners to grow their business with Vodafone, in addition to 2 Tactical copies that reflect the offered value propositions. The brand copy is based on the relay race using workers taking turns in the race to complete a certain circuit, which symbolizes the circle of work/ production wheel.


Name Role
Ramzey Naja Chief Creative Officer
Executive Creative Director
Mohammed Hammady Creative Director
Mohamed Bary Copywriter
Amr Haddad Art Director
Khaled Zaki/Reem Megahed Agency Producer
Shahira Akel Account Supervisor
Peter Dietrich Producer
Peter Dietrich Director
Amir Adib Account Manager
Hatem El Kashef/Shady Abdellatif Planner
Shahira Akel Business Director