| Brand | SKY NEWS ARABIA |
| Product/Service | NEWS CHANNEL |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Internet Film |
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Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Advertising Agency 2
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MOMENTUM ABU DHABI Abu Dhabi, UNITED ARAB EMIRATES
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Media Agency
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UM Abu Dhabi, UNITED ARAB EMIRATES
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Production Company
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SKY NEWS ARABIA ABU DHABI, UNITED ARAB EMIRATES
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Brief Explanation
As a news channel that boasts a fresh approach to reporting, Sky News Arabia caters to a youthful audience with factual news from both the region and the world, LIVE and faster than its competition. True to its tagline, “Now & From Everywhere”, we endeavored to show people what this means. A show-stopping cinema stunt was recorded and published on YouTube. The stunt significantly improved the brand’s equity and social currency, demonstrating that Sky News Arabia truly is “Now & From Everywhere”.
Within 48 hours, the video had more than 1 million views. Another 24 hours later, it had exceeded the 2 million mark in viewership and became one of the top trending videos in key markets such as Saudi Arabia, the UAE and Morocco, and was a featured clip on YouTube for several days.
Credits
| Habib Feghali Feghali/Patrick Honein |
Creative Director |
| Amal Chidiac |
Art Director |
| Bruno El Adm |
Account Manager |
| Tahaab Rais/Head Of Insights And Strategy |
Planner |