2014 Winners & Shortlists

Brief Explanation

Children. Innocent. Playful. Carefree. Always curious. And so different from us. Al Hilal bank was launching a new children's banking product called Seghaar. And we wanted to know just how different a child's outlook towards money was, when compared to their parents. So, we conducted a social experiment where we asked parents what their child would do with a 100 dirhams and in parallel, we also asked children what they would do with a 100 dirhams We unearthed surprising and innocent differences. And through that experiment, we created an emotional and heartwarming film that introduced the role of Seghaar as the support to parents in their children’s journey of financial literacy.