THE LEBANESE ARE LOSING IT
| Brand | BYBLOS BANK |
| Product/Service | CSR |
| Entrant | FP7 BEIRUT, LEBANON |
| Category | Banking, Investment & Insurance |
|
Entrant Company
|
FP7 BEIRUT, LEBANON
|
|
Advertising Agency
|
FP7 BEIRUT, LEBANON
|
|
Media Agency
|
UM Beirut, LEBANON
|
|
Production Company
|
ZOE Beirut, LEBANON
|
Brief Explanation
THE CEDAR IS THE SYMBOL OF LEBANON VERY PRESENT ON THE LEBANESE FLAG YET DISAPPEARING FROM THE LEBANESE MOUNTAINS. TO SHOW HOW IMPORTANT THE REFORESTATION INITIATIVE THAT BYBLOS BANK STARTED WE LINKED THE CEDAR TO OUR IDENTITY AND SHOWED HOW BY LOSING THE CEDAR WE LOSE ALL THAT MAKES US LEBANESE.
Credits
| Rana Najjar/Wissam Matar |
Creative Director |
| Josephine Habchi |
Copywriter |
| Walid Chehab |
Art Director |
| Elie Gehshan |
Account Supervisor |
| Sami Chahine |
Producer |
| Jad Awad |
Director |
| Alley Cat |
Post Production |
| Ghada Ramadan |
Account Manager |
| Fady Kassem |
Director Of Photography |