2014 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
CategoryRetail Stores, Restaurants & Fast Food Outlets
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company EP PRODUCTION Cairo, EGYPT

Brief Explanation

"Nobody believes that they are going to win large corporate competitions. Especially in a World Cup year (where there are more promotions than you can shake a stick at), disbelief in corporate culture and belief in bad luck culminate in a losing mentality for people participating. We wanted to tackle this by showing that you should never throw away your chance because with McDonald’s, you can win at any time; and if you don't, “Abo Galambo” might go in your place. Abo Galambo, a name used to refer to a certain kind of sea crab in Arabic, is a cultural icon through all levels of society. So we used him to create a funny story about him winning the trip instead of someone who disbelieved in the competition and wrote Abo Galambo’s name instead. Our message: Don’t waste your chance."


Name Role
Ahmed Hafez Youness Creative Director
May El Naggar/James Bannochie Copywriter
Karim Gouda Art Director
Heba Radwan/Ashraf Hosafy Agency Producer
Sherif Fikry Advertiser's Supervisor
Nihal Gabr Producer
Ahmed Nader Galal Director
Mohsen Abdel Wahab Editor
Frequency Sound Studio
Frequency/Hosny Ali Sound Design/Arrangement
Aroma Post Production
Aroma Animation
Sarry Hany/Composer Music
Sondos Effat Account Manager
Bassel Hossam Production Designer
Aroma Special Effects/Computer Graphics
Ahmed Morsy Cinematographer
Ahmed Morsy Director Of Photography
Azman Editing Company
Tamer Mortada ProductionManager