| Brand | COCA-COLA |
| Product/Service | SPRITE |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Drinks |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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SILVER LINING PICTURES Cape Town, SOUTH AFRICA
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Production Company 2
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Sprite launched it's new "Obey You" campaign encouraging teens to be true to themselves. Sprite needed to create inspirational extrinsic ads that hammer on self expression and being true to oneself. In this ad, an underground musician and music composer – Sary Hany – tells us how dropped everything to become a musician. To make this ad as true as possible, there was no script. The artist came up with the script spontaneously as well as composed the music for the ad, which is in line with the self expression brand vision.
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Mahmoud Hamdi |
Creative Director |
| Menna Al Keey |
Copywriter |
| Khalil El Shorbagy |
Art Director |
| Heba Radwan |
Agency Producer |
| Heba Radwan |
Producer |
| Ali Ali |
Director |
| Sary Hany |
Music |
| Sara Sherif |
Account Manager |
| Mark Bliss |
Director Of Photography |
| Azman Studio |
Editing Company |
| Sr. Art Director Director Marwan Younis |
Other Credits |