| Brand | COCA-COLA |
| Product/Service | SPRITE |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Drinks |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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SILVER LINING PICTURES Cape Town, SOUTH AFRICA
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Production Company 2
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Sprite has launched it's new "Obey You" campaign encouraging teens to be true to themselves. Sprite needed to create inspirational extrinsic ads that hammer on self expression and being true to oneself. In this ad, a young actress explains how the society and the industry pressure her to become a stereotype actress. To make the ad stronger, the actress – Amina Khalil – spontaneously came up with the script; the truest form of self expression which is in line with sprite's brand vision.
Credits
| Abdelsalam Abdel Salam |
Executive Creative Director |
| Mahmoud Hamdy |
Creative Director |
| Menna Al Keey |
Copywriter |
| Khalil El Shorbagy |
Art Director |
| Heba Radwan |
Agency Producer |
| Heba Radwan |
Producer |
| Ali Ali |
Director |
| Sary Hany |
Music |
| Sara Sherif |
Account Manager |
| Mark Bliss |
Director Of Photography |
| Azman Studio |
Editing Company |
| Marwan Younis Younis Sr. Art Director |
Other Credits |