2014 Winners & Shortlists

OBEY YOU - AMINA

BrandCOCA-COLA
Product/ServiceSPRITE
EntrantFP7/CAI Cairo, EGYPT
CategoryDrinks
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company SILVER LINING PICTURES Cape Town, SOUTH AFRICA
Production Company 2 THE HOUSE PRODUCTIONS Cairo, EGYPT

Brief Explanation

Sprite has launched it's new "Obey You" campaign encouraging teens to be true to themselves. Sprite needed to create inspirational extrinsic ads that hammer on self expression and being true to oneself. In this ad, a young actress explains how the society and the industry pressure her to become a stereotype actress. To make the ad stronger, the actress – Amina Khalil – spontaneously came up with the script; the truest form of self expression which is in line with sprite's brand vision.

Credits

Name Role
Abdelsalam Abdel Salam Executive Creative Director
Mahmoud Hamdy Creative Director
Menna Al Keey Copywriter
Khalil El Shorbagy Art Director
Heba Radwan Agency Producer
Heba Radwan Producer
Ali Ali Director
Sary Hany Music
Sara Sherif Account Manager
Mark Bliss Director Of Photography
Azman Studio Editing Company
Marwan Younis Younis Sr. Art Director Other Credits