| Brand | COCA-COLA EGYPT |
| Product/Service | COCA-COLA |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Drinks |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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ECU PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Ramadan is a month of unity, yet this year was different. People were divided and the future seemed grey. In a country on the verge of a meltdown, could there ever be room for reconciliation? Why not?
Harping on the idea of inflicting happiness, we opted to own the “Why Not?” platform.
On the first day of Ramadan, all key players refrained from airing, while we plunged in. For the first few days, we were the only major player on TV. We featured stereotypes in one ad, including a full bearded man, a first in Coca Cola and Egypt's history.
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Menna Kiey/Abdelrahman Abou Zeid |
Copywriter |
| Khalil Shorbagy |
Art Director |
| Heba Radwan |
Agency Producer |
| Ahmed Fayez |
Account Supervisor |
| Mohamed Abdel Aziz |
Producer |
| Fabrizio Notari |
Director |
| Ahmed Sakr |
Sound Design/Arrangement |
| Aroma |
Post Production |
| Cairokee |
Music |
| Ahmed Youssef |
Account Manager |
| Account Director Director Magued Farahat |
Other Credits |