2014 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company ECU PRODUCTIONS Cairo, EGYPT

Brief Explanation

Ramadan is a month of unity, yet this year was different. People were divided and the future seemed grey. In a country on the verge of a meltdown, could there ever be room for reconciliation? Why not? Harping on the idea of inflicting happiness, we opted to own the “Why Not?” platform. On the first day of Ramadan, all key players refrained from airing, while we plunged in. For the first few days, we were the only major player on TV. We featured stereotypes in one ad, including a full bearded man, a first in Coca Cola and Egypt's history.


Name Role
Abdelsalam Abdelsalam Executive Creative Director
Menna Kiey/Abdelrahman Abou Zeid Copywriter
Khalil Shorbagy Art Director
Heba Radwan Agency Producer
Ahmed Fayez Account Supervisor
Mohamed Abdel Aziz Producer
Fabrizio Notari Director
Ahmed Sakr Sound Design/Arrangement
Aroma Post Production
Cairokee Music
Ahmed Youssef Account Manager
Account Director Director Magued Farahat Other Credits