2014 Winners & Shortlists

SHAVE WITH ANY BLADE

BrandBEIERSDORF MENA
Product/ServiceNIVEA MEN SHAVING GEL
EntrantMOMENTUM MENA Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
Production Company MINT MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

For the re-launch of NIVEA MEN Shaving Gel, we hired a high-end local barber shop. We placed secret cameras, a professional barber, and enough swords, daggers, hunting knives, axes and meat cleavers to make even 'The Expendables' look like a bunch of boy scouts. Then, we hung a 'free shaves' sign to ensure brisk business. In a one-day shoot, the stunt resulted in a spectacular demonstration of extreme and funny reactions, edited for online purposes.

Credits

Name Role
Paul Banham Executive Creative Director
Amit Ranjan/Dinesh Tharippa Creative Director
Amit Ranjan/Paul Banham Copywriter
Dinesh Tharippa Art Director
Dolly Saidy/Mario Atallah Agency Producer
Deblina Gupta Account Supervisor
Dolly Saidy/Mario Atallah Producer
Paul Banham Director
Mario Atallah Editor
Optix Post Production
Racha El Saadaoui Account Manager
Tahaab Rais/Head Of Insights And Strategy/Aakriti Goel/Digital Strategist Planner
Links
Video URL