Brand | BEIERSDORF MENA |
Product/Service | NIVEA MEN SHAVING GEL |
Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MINT MENA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
For the re-launch of NIVEA MEN Shaving Gel, we hired a high-end local barber shop. We placed secret cameras, a professional barber, and enough swords, daggers, hunting knives, axes and meat cleavers to make even 'The Expendables' look like a bunch of boy scouts. Then, we hung a 'free shaves' sign to ensure brisk business. In a one-day shoot, the stunt resulted in a spectacular demonstration of extreme and funny reactions, edited for online purposes.
Credits
Paul Banham |
Executive Creative Director |
Amit Ranjan/Dinesh Tharippa |
Creative Director |
Amit Ranjan/Paul Banham |
Copywriter |
Dinesh Tharippa |
Art Director |
Dolly Saidy/Mario Atallah |
Agency Producer |
Deblina Gupta |
Account Supervisor |
Dolly Saidy/Mario Atallah |
Producer |
Paul Banham |
Director |
Mario Atallah |
Editor |
Optix |
Post Production |
Racha El Saadaoui |
Account Manager |
Tahaab Rais/Head Of Insights And Strategy/Aakriti Goel/Digital Strategist |
Planner |
Links
Video URL