| Brand | BEIERSDORF MENA |
| Product/Service | NIVEA MEN SHAVING GEL |
| Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
| Category | Internet Film |
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Entrant Company
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Production Company
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MINT MENA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
For the re-launch of NIVEA MEN Shaving Gel, we hired a high-end local barber shop. We placed secret cameras, a professional barber, and enough swords, daggers, hunting knives, axes and meat cleavers to make even 'The Expendables' look like a bunch of boy scouts. Then, we hung a 'free shaves' sign to ensure brisk business. In a one-day shoot, the stunt resulted in a spectacular demonstration of extreme and funny reactions, edited for online purposes.
Credits
| Paul Banham |
Executive Creative Director |
| Amit Ranjan/Dinesh Tharippa |
Creative Director |
| Amit Ranjan/Paul Banham |
Copywriter |
| Dinesh Tharippa |
Art Director |
| Dolly Saidy/Mario Atallah |
Agency Producer |
| Deblina Gupta |
Account Supervisor |
| Dolly Saidy/Mario Atallah |
Producer |
| Paul Banham |
Director |
| Mario Atallah |
Editor |
| Optix |
Post Production |
| Racha El Saadaoui |
Account Manager |
| Tahaab Rais/Head Of Insights And Strategy/Aakriti Goel/Digital Strategist |
Planner |
Links
Video URL