| Brand | RAKBANK |
| Product/Service | BANKING SERVICE |
| Entrant | PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES |
| Category | Banking, Investment & Insurance |
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Entrant Company
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PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
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Media Agency
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UM Dubai, UNITED ARAB EMIRATES
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Production Company
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OLD SCHOOL FILMS Mumbai, INDIA
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Brief Explanation
To promote its SME loans, RAKBANK created a horror film to show the nightmare most SME customers experience when taking a loan from loan sharks and other banks. To avoid the nightmare, customers were advised to go to RAKBANK
Credits
| Mark Shadwell |
Executive Creative Director |
| Mark Shadwell |
Creative Director |
| Mark Shadwell |
Copywriter |
| Erinna Riviera |
Art Director |
| Annie Pukeshwala |
Producer |
| Shiven Surendranath |
Director |