2014 Winners & Shortlists

THE MAN WITH THE TEFAL PAN

BrandTEFAL
Product/ServiceCOOKWARE
EntrantBIRDIE COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company BIRDIE COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Advertising Agency BIRDIE COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Production Company WONDERFUL PRODUCTIONS Beirut, LEBANON

Brief Explanation

Tefal launched a campaign on social media (Facebook, YouTube and Twitter) to engage fans by sharing stories about the 'toughness' of its pans. An upcoming celebrity chef was chosen as the storyteller. The campaign's name: The Man With The Tefal Pan. This film introduced the story of how our hero, the chef came to be known as the The Man With The Tefal Pan. The film shows how pans played a vital role in the chef's life... and how his association with the Tefal pan gave him the confidence to take on the toughest cooking challenge in Arabia...

Credits

Name Role
Tony D'souza Creative Director
Tony D'souza Copywriter
Abey Joseph/Rayan Tannir Art Director
Daniel Kirdahy/Tarek Alami Account Supervisor
Pascale Haddad Advertiser's Supervisor
Paul Sabbagh Producer
Mazen Fayad Director
Yves Sehnaoui Director Of Photography
Links
Video URL