| Brand | FLYNAS |
| Product/Service | BRAND CAMPAIGN |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Travel, Transport, Entertainment & Leisure |
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Entrant Company
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JWT Riyadh, SAUDI ARABIA
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Advertising Agency
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JWT Riyadh, SAUDI ARABIA
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Production Company
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Dreambox Beirut, LEBANON
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Brief Explanation
This corporate TV spot was designed to communicate the new identity of low-cost Saudi airline NasAir – which relaunched under the name 'flynas' with a fresh new look, a new fleet, friendly new crew and a whole new way of working.
Our film is all about 'change for the better'. About the pleasures, freshness and rewards of embracing 'change' in one's life – whether it be in creating a new look, pursuing adventure, exploring the world, improving your home, or making a special purchase.
We used a variety of talents – different types, different ages – to target all Saudi citizens and residents, building on the carrier's reputation as 'the people's airline'.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Chafic Haddad |
Executive Creative Director |
| Rayyan Aoun |
Creative Director |
| Daniah Al Aoudah |
Copywriter |
| Firas Ghannam |
Art Director |
| Joe Abu Daher |
Agency Producer |
| Alaa Abu Hammeen |
Account Supervisor |
| Wael M. Al/Sarhan |
Advertiser's Supervisor |
| Marwan Nicolas |
Producer |
| Big Tv |
Director |
| Ali Khalil |
Planner |