| Brand | PEPSICO EGYPT |
| Product/Service | SNACKS/POTATO CHIPS |
| Entrant | MAHDYS CREATIVE ANSWERS Cairo, EGYPT |
| Category | Foods |
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Entrant Company
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MAHDYS CREATIVE ANSWERS Cairo, EGYPT
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Advertising Agency
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MAHDYS CREATIVE ANSWERS Cairo, EGYPT
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Production Company
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FINAL CUT Cairo, EGYPT
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Production Company 2
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POP FILMS ASIA Bangkok, THAILAND
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Brief Explanation
The objective of this campaign was to communicate and dramatize CRUNCHY's edge of being the first to introduce the Ridged Potatoes to the Egyptian market. This was done by visualizing the BRAND which owns the KNOW-HOW as a MASTER who owns the BOOK of potato secrets. Since the best example for a MASTER in our target group's minds is the typical Martial Arts Master in movies, we decided to go for this theme on the visual level. Flavors were portrayed as students seeking the MASTER’s teachings from THE BOOK to discover what flavor are they destined to be.
Credits
| Tamer Mahdy |
Executive Creative Director |
| Tamer Mahdy |
Copywriter |
| Mohamed Nabarawy |
Art Director |
| Mahmoud Derbala/Abdallah Moahamed Final Cut)/Andy Sim/Tacha Ratanont Pop Films) |
Producer |
| Tamer Mahdy |
Director |
| Ahmed Hafez |
Editor |
| Hosny Ali |
Sound Design/Arrangement |
| Aroma Tamer Mortada) |
Post Production |
| Amir Hedayat |
Music |
| Lamis Hazem |
Account Manager |
| Pierre Mouarkech |
Director Of Photography |
| Aroma |
Editing Company |
| Agency Creative Team: Mohab Alaa/Alia Sedky/Mohamed Nasr And From The Production House: Amr Junior |
Other Credits |