2014 Winners & Shortlists

BUSINESS MAZAYA

BrandMOBINIL
Product/ServiceBUCKETS
EntrantSYNERGY Cairo, EGYPT
CategoryCommercial Public Services
Entrant Company SYNERGY Cairo, EGYPT
Advertising Agency SYNERGY Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

Brief Explanation

Mobinil increased the number of add on benefits on their bucket subscriptions. The only thing you have to do is choose from a list of amazing add ons. You would think it's easy but the actual moment of deciding is very tough because the choices are endless. The 'aaaaaa' sound is very common to hear in Egypt, its sound made when people are thinking of what to say.

Credits

Name Role
Mohamed Nassef Executive Creative Director
Adel Abou El Fotouh Copywriter
Majid Arafa Art Director
Sarah Mursi Account Supervisor
Mohamed Farouk Producer
Omar Helal Director
Smoke/Mirrors London Post Production
Aroma Animation
Mariam Eissa Account Manager
Yves Sehnaoui Director Of Photography
Aroma Editing Company