2014 Winners & Shortlists


CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company SYNERGY Cairo, EGYPT
Advertising Agency SYNERGY Cairo, EGYPT
Production Company SYNERGY Cairo, EGYPT

Brief Explanation

Gree Ac's produces 1 ac per minute around the world. we calculate the amount of seconds you spend for the electricity to come back v.s the number of ac units produced. this shows how big the Gree operation is world wide. we have used the talk of town issue that the electricity was so unstable and cuts of all the time in all places around Egypt to demonstrate the wait for the electricity to come back. this takes place in a barber shop where some guy is getting a hair cut for his engagement party. the ad first section takes place in the dark and the discussion between them.


Name Role
Mohamed Nassef Executive Creative Director
Islam Ayyad Creative Director
Mohie Hawwar Copywriter
Karim Mossaad Agency Producer
Sara Mursi Account Supervisor
Karim Mossaad Producer
Ahmed Gindy Director
Raheeb Editor
Halwani Music Sound Design/Arrangement
Blade Post Production
Monkeys Animation
Monaliza Sakhsoukh Account Manager
Marwan Saber Cinematographer
Alaa Khalid Director Of Photography
Dal Editing Company