2014 Winners & Shortlists

WII

BrandGREE
Product/ServiceAC
EntrantSYNERGY Cairo, EGYPT
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company SYNERGY Cairo, EGYPT
Advertising Agency SYNERGY Cairo, EGYPT
Production Company SYNERGY Cairo, EGYPT

Brief Explanation

Gree Ac's produces 1 ac per minute around the world. we calculate the amount of seconds you spend for a child to realize that his older friend was fooling him in a WII game v.s the number of ac units produced. this shows how big the Gree operation is world wide. It is part of the culture that a teen hates when his parents force him to entertain a younger child. as a rebel he fooled him by giving him an ac remote instead of the Wii joystick to mimic the ai player of the wii.

Credits

Name Role
Mohamed Nassef Executive Creative Director
Islam Ayyad Creative Director
Mohie Hawwar Copywriter
Sara Mursi Account Supervisor
Karim Mossaad Producer
Ahmed Gindy Director
Raheeb Editor
Halwani Music Sound Design/Arrangement
Blade Post Production
Monkeys Animation
Monaliza Sakhsoukh Account Manager
Marwan Saber Cinematographer
Alaa Khalid Director Of Photography
Dal Editing Company