2014 Winners & Shortlists

Brief Explanation

Wataniya is more than just a Telecom Brand. It strives for the well being of society. Ramadan, the month of giving and charity, was the perfect time to engage with our customers, encouraging them to give back. The key message Wataniya wanted to communicate was that giving doesn't necessarily have to be of materialistic things. Because giving lies in truly contributing back to those in need, by introducing kind initiatives such as donating time to make a difference, whether in the form of effort, smile or even participate in an activity to become an active and beneficial member in society. A seemingly simple, yet painstakingly intricate, series of stop motion videos were put together using little more than cardboard, paper and patience. The series introduced cartoonish charters that are meant to deliver the message in a fun and entertaining way. At the same time connect with fans on a personal level and inspire them through the actions of the characters in making a change and participate.