2014 Winners & Shortlists

MASHKAL AT KHOURY HOME

BrandKHOURY HOME
Product/ServiceCREDIT PLAN
EntrantM&C SAATCHI MENA Beirut, LEBANON
CategoryInternet Film
Entrant Company M&C SAATCHI MENA Beirut, LEBANON
Advertising Agency M&C SAATCHI MENA Beirut, LEBANON
Production Company 3rd Eye Fx Jeita, LEBANON

Brief Explanation

In Lebanon, the arrival of a bill usually ends up in a spectacle of people arguing about who gets to pay. As seen through CCTV cameras, a couple is discussing the purchase of an item when the salesman points out that, thanks to their latest promotion, Khoury Home, the leading home appliances destination in the country, would now be “paying” their first two installments. This unleashes a flurry of back and forth as the man launches into the familiar outrage, all for the benefit of the blonde he’s with.

Credits

Name Role
Claude El Khal Creative Director
Maya Macaron Copywriter
Maya Toutounji Art Director
Elyssa Bou Younes/Elie Zreik Agency Producer
Frederic Dakouny Account Supervisor
Joy Yazbeck Advertiser's Supervisor
Elsy Haddad/Dory Aoun Producer
Amine Dora Director
Mounir Haydamous Editor
Toni Kalany Sound Design/Arrangement
3rd Eye Fx Editing Company
Links
Video URL