| Brand | ZAIN |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | M&C SAATCHI MENA Beirut, LEBANON |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
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Entrant Company
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M&C SAATCHI MENA Beirut, LEBANON
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Advertising Agency
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M&C SAATCHI MENA Beirut, LEBANON
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Production Company
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WONDERFUL PRODUCTIONS Beirut, LEBANON
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Brief Explanation
Social media was meant to bring people closer together. But when used while driving, it does the opposite.
Zain’s newest commercials, shot by M&C Saatchi MENA, aim to raise awareness on the dangers of using social media while driving and to alert drivers that terms like “followers,” “views,” and “updated profile picture” can have a different meaning. A haunting one.
Credits
| Samer Younes |
Executive Creative Director |
| Pierre Khoury |
Creative Director |
| Manuel Kurkjian |
Copywriter |
| Maya Toutounji |
Art Director |
| Joumana Haddad |
Agency Producer |
| Amal Chammas |
Account Supervisor |
| Paul Sabbagh |
Producer |
| Hadi Syriani |
Director |
| Luticia Attar |
Editor |
| Ryan Sfeir |
Sound Design/Arrangement |
| Toufic Tabbal |
Lighting |
| Harry Hadeshian |
Music |
| Roula Beiruty |
Account Manager |
| Toufic Tabbal |
Director Of Photography |