Alex Bank is one of the largest banks in Egypt, with more than 180 branches across the country. Alex Bank is a part of Intesa Sanpaolo which is one of the top banking groups in the euro and the leader in Italy in all business.
This campaign is showing Alex Bank as the only bank that stands beside you in difficult situation throughout wide range of products.
The concept of this ad is introducing Alex Bank debit and credit cards as the perfect solution in critical situation and emergency cases.