| Brand | ALEX BANK |
| Product/Service | SME FINANCING |
| Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
| Category | Banking, Investment & Insurance |
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Entrant Company
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ANIMATION ADVERTISING Cairo, EGYPT
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Advertising Agency
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ANIMATION ADVERTISING Cairo, EGYPT
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Production Company
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HAMA FILM PRODUCTIONS Giza, EGYPT
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Brief Explanation
Alex Bank is one of the largest banks in Egypt, with more than 180 branches across the country. Alex Bank is a part of Intesa Sanpaolo which is one of the top banking groups in the euro and the leader in Italy in all business.
This campaign is showing Alex Bank as the only bank that stands beside you in difficult situation throughout wide range of products.
The concept of this ad is introducing Alex Bank SME’s program as the bank that helps you out in developing and capitalizing your small and/or medium business.
Credits
| Mohamed El Saadi |
Chief Creative Officer |
| Walid Serry |
Executive Creative Director |
| Ashraf Saeed/Ghada Botrus |
Creative Director |
| Taher El Khateeb/Reem Khalil |
Account Supervisor |
| Hisham Soliman |
Producer |
| Ali Ali |
Director |
| Ahmed Metwally |
Account Manager |