| Brand | DOMTY |
| Product/Service | JUICE |
| Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
| Category | Drinks |
|
Entrant Company
|
ANIMATION ADVERTISING Cairo, EGYPT
|
|
Advertising Agency
|
ANIMATION ADVERTISING Cairo, EGYPT
|
|
Production Company
|
MAGIC ARM Beirut, LEBANON
|
Brief Explanation
Domty, is an Egyptian dairy brand that just launched its juice range. The idea basically revolves around how the fruits are all jealous because people are drinking Domty juice instead of eating them ( the fruits). It is pictured as if the fruits feel betrayed. A lot of the phrases used have double meanings in Arabic.
In this ad, the Mango calls a famous Egyptian radio host, who has a well-known radio talk show for relationship advice. She tells him about her problem, and how the guy is cheating on her and betrayed her by drinking Domty Mango juice.
Credits
| Mohamed El Saadi |
Chief Creative Officer |
| Ashraf Saeed/Walid Serry |
Executive Creative Director |
| Ghada Botros |
Creative Director |
| Shazeya Serag |
Agency Producer |
| Nadine Ehab |
Account Supervisor |
| Mayada Al Hiraki |
Producer |
| Zanad |
Post Production |
| Tariq Ali |
Animation |
| Salma Megahed |
Account Manager |
| Pierre Mouarkech |
Director Of Photography |