2014 Winners & Shortlists

DOMTY ORANGE JUICE

BrandDOMTY
Product/ServiceJUICE
EntrantANIMATION ADVERTISING Cairo, EGYPT
CategoryDrinks
Entrant Company ANIMATION ADVERTISING Cairo, EGYPT
Advertising Agency ANIMATION ADVERTISING Cairo, EGYPT
Production Company MAGIC ARM Beirut, LEBANON

Brief Explanation

Domty, is an Egyptian dairy brand that just launched its juice products. The idea basically revolves around how the fruits are now jealous because people are drinking Domty juice instead of eating them. It is pictured as if the fruits feel betrayed. A lot of the phrases used have double meanings in Arabic. In this ad, the orange is pleading for attention from the guy drinking Domty orange juice.

Credits

Name Role
Mohamed El Saadi Chief Creative Officer
Ashraf Saeed/Walid Serry Executive Creative Director
Ghada Botros Creative Director
Shazeya Serag Agency Producer
Nadine Ehab Account Supervisor
Salma Megahed Account Manager
Pierre Mouarkech Director Of Photography