| Brand | SWEET & SLIM |
| Product/Service | SWEETENER |
| Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
| Category | Foods |
|
Entrant Company
|
ANIMATION ADVERTISING Cairo, EGYPT
|
|
Advertising Agency
|
ANIMATION ADVERTISING Cairo, EGYPT
|
|
Production Company
|
HAMA FILM PRODUCTIONS Giza, EGYPT
|
Brief Explanation
Sweet and Slim is a special no calories sweetener that gives you food indulgence with no aftertaste, which been launched to the Egyptian Market in 2013.
In this campaign, the concept is around the nervousness that people suffer when they are on diet because of the low sugar.
This ad shows a situation that all ladies might go through during the day. In a beauty salon, an aggressive lady, who is suffering from crankiness due to the lack of sugar in her system, will see the great change in her mood after being offered a Sweet and Slim.
Credits
| Mohamed El Saadi |
Chief Creative Officer |
| Walid Serry |
Executive Creative Director |
| Ashraf Saeed/Ghada Botrus |
Creative Director |
| Shazeya Serag |
Agency Producer |
| Tulip Khaled/Passant Adel |
Account Supervisor |
| Hisham Soliman |
Producer |
| Yehia Ismail |
Director |
| Ahmed Metwally |
Account Manager |
| Ashraf Gaafar |
Director Of Photography |