2014 Winners & Shortlists

THE BEAUTY SALON

BrandSWEET & SLIM
Product/ServiceSWEETENER
EntrantANIMATION ADVERTISING Cairo, EGYPT
CategoryFoods
Entrant Company ANIMATION ADVERTISING Cairo, EGYPT
Advertising Agency ANIMATION ADVERTISING Cairo, EGYPT
Production Company HAMA FILM PRODUCTIONS Giza, EGYPT

Brief Explanation

Sweet and Slim is a special no calories sweetener that gives you food indulgence with no aftertaste, which been launched to the Egyptian Market in 2013. In this campaign, the concept is around the nervousness that people suffer when they are on diet because of the low sugar. This ad shows a situation that all ladies might go through during the day. In a beauty salon, an aggressive lady, who is suffering from crankiness due to the lack of sugar in her system, will see the great change in her mood after being offered a Sweet and Slim.

Credits

Name Role
Mohamed El Saadi Chief Creative Officer
Walid Serry Executive Creative Director
Ashraf Saeed/Ghada Botrus Creative Director
Shazeya Serag Agency Producer
Tulip Khaled/Passant Adel Account Supervisor
Hisham Soliman Producer
Yehia Ismail Director
Ahmed Metwally Account Manager
Ashraf Gaafar Director Of Photography