2014 Winners & Shortlists

TENTS ACROSS KUWAIT

BrandVIVA KUWAIT
Product/ServiceTELECOM - INTERNET SERVICE PROVIDER
EntrantMEMAC OGILVY KUWAIT Kuwait City, KUWAIT
CategoryCommercial Public Services
Entrant Company MEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Advertising Agency MEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Production Company FORWARD Lebanon - Jdeideh, LEBANON

Brief Explanation

For centuries people have held and continue to hold social gatherings and conduct business in tents across the Arab world especially during the holy season of Ramadan. Tents are the traditional venues for communication and very much part of the culture in Kuwait. This ad celebrated Viva's two millionth customer. A target they reached in July of 2013. (An achievement in a country where the population is three million). July was also the holy month of Ramadan, so the ad had to be suitably appropriate.

Credits

Name Role
Ossama El/Kaoukji Chief Creative Officer
Tom Notman Executive Creative Director
Mario Daou Creative Director
Malak Najem/Tom Notman Copywriter
Tom Notman/Mario Daou Art Director
Mario Daou Agency Producer
Nabil Touma/Marianne Bechara Account Supervisor
Marwan Abi Nader Producer
Steve Ada Director
One More Production Post Production
Michel Taburiau Cameraman
Salim Assaf Music
Marianne Bechara Account Manager
Ahmed Helmy Planner
Michel Taburiau Director Of Photography
One More Production Editing Company