2014 Winners & Shortlists

Brief Explanation

OSN Live More 4: Celebrity promos In addition to the series of English and Arabic breakthrough on-air promos communicating the message of getting more active, the OSN Live More campaign also uses star power to further reinforce the message especially among young Arabs who tend to follow their role models. We created an emotive Arabic tagline based on the Arabic saying ‘Think with your heart.’ This has two meanings - be compassionate and do what’s right for your heart to resonate with Arab audiences at the same time create messaging that is relevant and can be related to. 3 celebrity promos compliment the OSN Live More campaign focusing on the many benefits of walking and simple ways to walk more everyday - thereby avoid the onset of health risks. The celebrity promos use the same style of hand drawn backgrounds and environments to unify the entire campaign. Celebrities include Ahmed Fahmi (singer, actor and Arab Idol presenter), Noor Khattab (TV personality and sports trainer), Hassan Al Raddad (lead actor of the popular drama Adam w Jameela), Reem Al Baroudi (One of Egypt’s favorite drama actress), and Emmy Samir Ghanim (Egyptian actress, star of Heba Rigl Al Ghorab - Ugly Betty).