Brand | OSN |
Product/Service | CSR |
Entrant | OSN Dubai, UNITED ARAB EMIRATES |
Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
Entrant Company
|
OSN Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
OSN Dubai, UNITED ARAB EMIRATES
|
Production Company
|
INFAMOUS DESIGNS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
OSN Live More Arabic
With obesity, diabetes and other health problems on the increase in our region, OSN was inspired to create a CSR program that makes a difference to peoples lives. OSN Live More aims to raise awareness of the importance of a well-balanced lifestyle and communicate simple day-to-day changes that make a big difference. Being physically active is essential to good health and walking has numerous health benefits and, is a great way to get people started. So, Phase 1 of the campaign encourages people to get more active.
The Live More campaign includes 4 English and 2 Arabic on-air promos that use a unique style of communicating messages via illustrative infographics. The aim is to ensure our messages breakthrough what is currently on air so people take notice and easily absorb the message. 5 leading Arab celebrities supported the campaign via messages that resonate with Arab audiences - similar style is used so viewers can easily connect the various messages of the campaign and make a healthy start. We created an emotive Arabic tagline based on the Arabic saying ‘Think with your heart.’ This has two meanings - be compassionate and do what’s right for your heart.
Credits
Na |
Chief Creative Officer |
Bethany Bunnel |
Executive Creative Director |
Youssef Abou Bakr |
Creative Director |
Martyn Nooy |
Copywriter |
Osn Team |
Art Director |
Na |
Agency Producer |
Feras Arafe |
Account Supervisor |
Na |
Advertiser's Supervisor |
Martyn Nooy |
Producer |
Bethany Bunnel/Youssef Abou Bakr |
Director |
Zahabia Motiwala |
Account Manager |
Zahabia Motiwala |
Planner |