| Brand | M.O. GANDOUR & SONS |
| Product/Service | TARBOOSH |
| Entrant | PUBLICIS BEIRUT Beirut, LEBANON |
| Category | Foods |
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Entrant Company
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PUBLICIS BEIRUT Beirut, LEBANON
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Advertising Agency
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PUBLICIS BEIRUT Beirut, LEBANON
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Production Company
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CLANDESTINO FILMS Beirut, LEBANON
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Brief Explanation
Tarboosh is one of Lebanon's iconic confectioneries. It has been the favorite indulgence for several generations now and is appreciated by kids and adults alike. Consequently, when you plan to eat Tarboosh, the kid in you suddenly resurfaces.
This TVC features a Bank teller playing the Alphabet game with his colleagues (after selecting a letter, the players should be quick to write names of persons, animals, cities etc., starting with this letter). The presence of a client, and the attempt of the teller to benefit from his presence to find the answers more quickly, leads to a funny exchange between the two.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Walid Menassa |
Creative Director |
| Cynthia Karaan |
Copywriter |
| Caline Hayek |
Art Director |
| Ziad Jureidini |
Account Supervisor |
| Ray Barakat |
Producer |
| Chadi Younes |
Director |