| Brand | PEPSICO INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Drinks |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Brief Explanation
Ramadan is a month that used to bring families/people closer together. But with the rise of technology, people have actually gotten further apart. The spirit of Ramadan that brought everyone closer was lost; here our brand embraced a challenge… We wanted to make today's generation feel the true essence of Ramadan, in hope to unite them under one motive: BRINGING BACK TODAY THE RAMADAN SPIRIT OF YESTERDAY.
We decided to use the same thing that took people apart to get them back together…. Technology!
Using the latest CGI face replacement technique, we recreated legendary Ramadan entertainers to revisit Ramadan in 2013!
We brought back the two original Boogie and TamTam puppets, Nelly the Queen of all Riddles, Fatoota, and the biggest surprise of all was Uncle Fouad the Godfather of all Arab comedians deceased 2006.
Our message reached everyone, everywhere.
This marks our most successful Ramadan campaign.
Credits
| Hussam Mourou |
Executive Creative Director |
| Mostafa Hamza/Wael Khairy |
Copywriter |
| Ahmed El Hefnawy/Amr Mohsen/Sherif Khalifa |
Art Director |
| Mohamed Abd El Rehim/Saleh El Azab |
Agency Producer |
| Emile Tabanji/Philippe Berthelot |
Account Supervisor |
| Emile Tabanji |
Advertiser's Supervisor |
| Amin El Masry/Shrouk Mokhtar |
Producer |
| Rob Sanders |
Director |
| Ahmed Tarabily |
Editor |
| Hassan Shafei |
Sound Design/Arrangement |
| Ghost |
Post Production |
| Hassan El Sayed |
Lighting |
| Hassan Shafei |
Music |
| Ahmed Fahmy/Hebatullah Essawy |
Account Manager |
| Mohamed Abdullatif/Weera Hassan |
Planner |
| Simon |
Cinematographer |
| Simon |
Director Of Photography |
| Pixel |
Editing Company |