2014 Winners & Shortlists

DOGS

BrandDMG (DAR AL MIMAR GROUP)
Product/ServiceMOUNTAIN VIEW HYDE PARK PROJECT
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryBanking, Investment & Insurance
Entrant Company ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Advertising Agency ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Production Company ASAP Cairo, EGYPT

Brief Explanation

Dogs were created to enjoy the outdoors. With today’s over populated cities , cramped building and jammed streets, having a pet is becoming a major liability. Things like where to take the dog for a walk are becoming an issue for most pet owners. Imagine how dogs themselves feel about such life style they are living. Mountain View with its residential projects located inside the largest park in Egypt offers its resident massive green areas & trails to let your pets enjoy the nature they were created for. This feature is key to a large segment of the target group and was communicated in this TVC in an unexpected approach particularly for a Real Estate developer

Credits

Name Role
Hazem Hussein Chief Creative Officer
Arkadio Cesar Executive Creative Director
Mahmoud Hosni Copywriter
Amina Bassyouny Account Supervisor
Amin Elmasri Producer
Sherif Arafa Director
Ahmed Tarabili Editor
Frequency Sound Design/Arrangement
Upp Post Production
Ashraf Gaber Cameraman
Naploleone Carbotta Lighting
Hesham Nazih Music
Reem Ezz Eldin Account Manager
Naploleone Carbotta Cinematographer
Naploleone Carbotta Director Of Photography
Pixel Editing Company
Tamer El Ezaby Ezaby Executive Vice President President Board Member Other Credits