2014 Winners & Shortlists

CROSSING THE STREET 101

BrandDMG (DAR AL MIMAR GROUP)
Product/ServiceMOUNTAIN VIEW HYDE PARK PROJECT
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryBanking, Investment & Insurance
Entrant Company ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Advertising Agency ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Production Company ASAP Cairo, EGYPT

Brief Explanation

Mountain View is developing a mega park in Cairo (Hyde Park), which includes multiple housing projects offering consumers a proposition to literally live inside a park. A key feature of the project is that Walking/ Biking trails don’t intersect with streets making it very safe for kids, bikers and pedestrians. This feature is very relevant locally since Cairo traffic is among the most challenging ones in the world, where a very unique local (only locals have it) talent to cross the street is a MUST to survive. Egyptians living abroad can quickly lose touch of such a vital skill for survival. The drama revolves around an Egyptian returning back home after years living in a gulf state and showing off his street crossing skills to his kids just to discover that things have gone to a whole different level for his rusty skills

Credits

Name Role
Hazem Hussein Chief Creative Officer
Arkadio Cesar Executive Creative Director
Mahmoud Hosni Copywriter
Amina Bassyouny Account Supervisor
Amin Elmasri Producer
Sherif Arafa Director
Ahmed Tarabili Editor
Frequency Sound Design/Arrangement
Upp Post Production
Ashraf Gaber Cameraman
Naploleone Carbotta Lighting
Music Library Music
Reem Ezz Eldin Account Manager
Naploleone Carbotta Cinematographer
Naploleone Carbotta Director Of Photography
Pixel Editing Company
Tamer El Ezaby Ezaby Executive Vice President President Board Member Other Credits