| Brand | DMG (DAR AL MIMAR GROUP) |
| Product/Service | MOUNTAIN VIEW HYDE PARK PROJECT |
| Entrant | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Category | Banking, Investment & Insurance |
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Entrant Company
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ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
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Advertising Agency
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ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Brief Explanation
Mountain View is developing a mega park in Cairo (Hyde Park), which includes multiple housing projects offering consumers a proposition to literally live inside a park. One of the primary benefits about having your house literally inside a park is the ability to have a picnic just outside of your door steps as a weekly or even a daily routine, which is practically impossible to do in the midst of the hustle and bustle of one of the largest cities in the world. The Egyptian humor within the drama capitalize on the insight of how small gardens around town cannot be a replacement for big parks.Through an imaginable situation of an Egyptian American who moves back to Egypt behaving like he was still in California going for a weekend picnic in a public garden in the middle of town, where grilling meat in a public gardens could have a totally different meaning in the local culture
Credits
| Hazem Hussein |
Chief Creative Officer |
| Arkadio Cesar |
Executive Creative Director |
| Mahmoud Hosni |
Copywriter |
| Amina Bassyouny |
Account Supervisor |
| Amin Elmasri |
Producer |
| Sherif Arafa |
Director |
| Ahmed Tarabili |
Editor |
| Frequency |
Sound Design/Arrangement |
| Upp |
Post Production |
| Ashraf Gaber |
Cameraman |
| Naploleone Carbotta |
Lighting |
| Hesham Nazih |
Music |
| Reem Ezz Eldin |
Account Manager |
| Naploleone Carbotta |
Cinematographer |
| Naploleone Carbotta |
Director Of Photography |
| Pixel |
Editing Company |
| Tamer El Ezaby Ezaby Executive Vice President President Board Member |
Other Credits |