2014 Winners & Shortlists

Brief Explanation

Mountain View is developing a mega park in Cairo (Hyde Park), which includes multiple housing projects offering consumers a proposition to literally live inside a park. One key feature of all its project is the Privacy residents can enjoy in all it’s units . This is in contrast to Cairo’s super cozy crowded apartment buildings, where neighbors are always very knowledgeable about the details of the private lives of each other and where there are always requests for payments just to get money out of the residents pockets. Mountain View commercials capitalize on the fact the living in the down town of most big cities have its own down sides. In this particular execution, the light hearted drama is centered around all the dynamics that takes place in a typical apartment building where privacy might sometimes to be at stake.