| Brand | DMG (DAR AL MIMAR GROUP) |
| Product/Service | MOUNTAIN VIEW HYDE PARK PROJECT |
| Entrant | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Category | Banking, Investment & Insurance |
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Entrant Company
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ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
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Advertising Agency
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ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Brief Explanation
Mountain View is developing a mega park in Cairo (Hyde Park), which includes multiple housing projects offering consumers a proposition to literally live inside a park. One key feature in all of its housing options is the amazing view from all the units; green parks, lakes and even pyramids in contrast to the most common view in Cairo today of thousands of concrete buildings and millions of satellite dishes on their roof tops. In this execution the drama is built around the universal insight of brokers always trying to sell you anything but more importantly upon the dramatization of of how the local brokers are genuinely too creative in their selling and can go very far with their imagination during the sell.
Credits
| Hazem Hussein |
Chief Creative Officer |
| Arkadio Cesar |
Executive Creative Director |
| Mahmoud Hosni |
Copywriter |
| Amina Bassyouny |
Account Supervisor |
| Amin Elmasri |
Producer |
| Sherif Arafa |
Director |
| Ahmed Tarabili |
Editor |
| Frequency |
Sound Design/Arrangement |
| Upp |
Post Production |
| Ashraf Gaber |
Cameraman |
| Naploleone Carbotta |
Lighting |
| N/A |
Music |
| Reem Ezz Eldin |
Account Manager |
| Naploleone Carbotta |
Cinematographer |
| Naploleone Carbotta |
Director Of Photography |
| Pixel |
Editing Company |